Every bottle of El Cabrón is dedicated to the true Cabrónes: The Agave and the Farmer.
THE MISSION
TO FOCUS ON THREE ELEMENTS: QUALITY, SUSTAINABILITY AND COMMUNITY.
Quality
El Cabrón Agave spirits are a carefully crafted showcase of what this magical superfood plant can produce. USING ORGANIC WILD AGAVE, TRADITIONAL METHODS AND EXPERT GENERATIONAL FARMERS. OUR FARM TO BOTTLE PRODUCTION IS CAREFULLY OVERSEEN AT EACH STAGE TO ENSURE THE HIGHEST STANDARDS.
Sustainability
Our diversity of Agave distillates are designed to represent and support the Cultural Revolution that is actively taking place in Mexico. A culture of representation, diversity and opposition to regulations that in the world of Agave have threatened the biodiversity of the plant and the richness of the culture of Agave farming. Currently we support local sustainability projects to grow wild Agave for the production of our products and intend to take our sustainability mission as far as a Cabrón would dare! .
EL Cabrón
…WAS BORN AT A MEZCAL TASTING BETWEEN TWO CABRÓNES, ANA (THE ACTUAL MEXICAN) AND CHRIS (JUST LOOKS MEXICAN). ANA, A BIOMEDICINE PHD AND CHRIS, A LONDON BAR OWNER. BOTH HAVE A MUTUAL PASSION FOR AGAVE SPIRITS, MEXICAN CULTURE AND PROTECTING ITS HERITAGE AND TRADITIONS. TOGETHER THEY HAVE A CLEAR MISSION FOR EL CABRÓN.
COMMUNITY
THE HUICHOL ARE ONE OF THE MOST RESILIENT INDIGENOUS PEOPLE OF MEXICO. FOR CENTURIES THEYVE DEDICATED THEIR ECO-RELIGIOUS PHILOSOPHIES AND PRACTICES TO THE EARTH, THEY BELIEVE IN LIVING IN BALANCE WITH NATURE, a philosophy that we deeply resonate with.
Our ultimate goal is to build a self-sustainable, nature-inspired village for all things Agave, where our community can feel connected and in harmony with nature to freely develop their art, healing practices and run agave-fibre recycling projects.